I’ve just been looking at this year’s bookings and doing some sums…
The headline news is that 65% of work this year is being undertaken for repeat clients. In other words, two out of every three jobs, whether they be weddings, portraits, live music, events or corporate work have been booked by someone I’ve previously had the pleasure of working for.
Some of those are annual events, some are follow-on bookings. I’ve also been privileged enough to photograph the new-born babies of some of my wedding clients.
Of the new clients this year, quite a number have beaten a path to my door based on personal recommendations of existing clients, which is fantastic too.
All in all it’s incredibly encouraging to know that so many people are so satisfied with the service I’ve provided and are happy to keep coming back and recommending me to others. Many of my clients over the last half a decade have become close friends too which is even better.
For me, photography isn’t just about having a good camera; it’s not about a fancy webpage or posting nice pictures online. Like any business it’s about relationships and communication, understanding the client’s needs, achieving results, delivering the highest quality products from the world’s finest suppliers. It’s about having back-up plans and equipment – being totally dependable and professional.
(The figure 65% has been calculated from a sample of 29 bookings during the first part of 2013)